For more than 21 years Cathy has been developing and executing innovative healthcare business building strategies, operational process improvement, optimizing pathways for new revenue generation and innovating successful physician referral acquisition solutions in the healthcare space. Co-founding SystemCare Health in 2014 focusing on accelerating physician productivity, advanced business building, healthcare business data analytics and physician relations strategies. Prior to starting SystemCare Health, Cathy worked for Geisinger from 2000 to 2014 where she served in various leadership roles including Vice President of Marketing Strategy and Operations. Cathy managed a team of 65 including the Director of Physician Relations and a team of 7 liaisons. Her strategies proved yearly ROI of over $18M. Cathy's areas of expertise includes; accelerating new physician time to meeting productivity and financial goals, operational process improvement, physician referral strategies and optimizing physician business building. Cathy has been published in national publications on many different healthcare business building, growth strategies and operational topics. She has also served as an adjunct faculty member at Marywood University teaching graduate courses on healthcare business strategy, marketing and branding.
She has a MHSA from Marywood University and a BA in Public Relations from Elizabethtown College. When Cathy isn’t providing proven healthcare business solutions she enjoys playing golf, skiing, cooking and spending time with her husband, son and golden retriever, Sammy.